Kylee Lutz

Chief Executive Officer

Chief Executive Officer here at Procidious Group, and I’m all about helping businesses break through their barriers and achieve the kind of growth that lasts.


With nearly 20 years of experience in marketing and operations, I’ve had the chance to work with some incredible billion-dollar brands across global markets. From leading digital transformations to building brand strategies that stick, I’ve seen firsthand what works—and what doesn’t. But one thing is clear: real success happens when you’re willing to dig deep, ask the tough questions, and align every part of the business toward a common goal.


If you're looking for someone to help take your business to the next level, someone who’s not afraid to challenge the status quo and push for real results, let’s talk. I’d love to see how we can work together to make something great happen.

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Strategic Advisor for Companies and Private Equity Firms

What I bring to the table isn’t just strategy—it’s partnership. I believe in working alongside my clients, understanding their unique challenges, and crafting solutions that are tailored, actionable, and designed to drive real change. Whether it’s helping a company break into a new market or revamping their customer engagement strategy, I’m all in, ready to tackle whatever comes our way.


When I’m not in strategy mode, you might find me sharing insights on industry trends, writing about the latest in marketing and operations, or speaking at events. I love connecting with people who are as passionate about growth and innovation as I am.

  • Spearheaded digital transformations, driving 20% revenue growth over three years.
  • Reduced spend-to-revenue ratio by 30% while increasing conversion rates by 15%.
  • Built and led high-performing teams across global markets.
  • Improved lead-to-sale conversion rates by 20% with customer journey automation.
  • Boosted revenue by 15% in underperforming and emerging regional markets.
  • Increased Variable Marketing Margin % to 45% through enhanced efficiency.
  • Cut marketing costs by 13% with centralized digital management systems.
  • Created a subscription product, earning a Marketing Excellence Award and driving a 300% sales increase.

Notable Wins

Professional skills

  • Strategic Planning: Crafting actionable strategies that align with business goals.
  • Digital Transformation: Driving digital adoption to improve efficiency and customer engagement.
  • Brand Strategy: Developing impactful marketing plans to boost visibility and loyalty.
  • Operational Excellence: Streamlining processes to improve productivity and profitability.
  • Team Leadership: Building and mentoring high-performing teams for measurable results.
  • Customer Experience: Optimizing customer journeys to enhance satisfaction and conversions.
  • Data Analytics: Using insights to guide decisions and measure ROI.
  • Market Expansion: Identifying growth opportunities and scaling operations effectively.
  • Revenue Optimization: Increasing marketing ROI through cost-efficient strategies.
  • Change Management: Leading businesses through transformational shifts with measurable outcomes.
  • Channel Strategy: Maximizing ROI across digital, traditional, and omnichannel efforts.
  • CRM and Automation: Implementing systems to improve lead management and sales processes.